Bumkins is a company known for designing fun and functional baby products. As a Graphic Designer, I initially focused on email design and creating digital assets like web banners and ads.
Over time, my role evolved into refreshing packaging, leading the visual direction of marketing campaigns, directing and editing product launch videos, and overseeing all aspects of email design.
Throughout these projects, I collaborated closely with the Marketing Director, Production Manager, and Art Director to ensure cohesive and impactful design outcomes.
Email Design
Packaging
Marketing
Dec. 2019
2020
Aug. 2021
In-House
Bumkins is a company known for designing fun and functional baby products. As a Graphic Designer, I initially focused on email design and creating digital assets like web banners and ads.
Over time, my role evolved into refreshing packaging, leading the visual direction of marketing campaigns, editing product launch videos, and overseeing all aspects of email design.
Throughout these projects, I collaborated closely with the Marketing Director, Production Manager, and Art Team to ensure cohesive and impactful design outcomes.
Packaging
Marketing
In-House
Dec. 2019
2020
Aug. 2021
Bumkins is a company known for designing fun and functional baby products. As a Graphic Designer, I initially focused on email design and creating digital assets like web banners and ads.
Over time, my role evolved into refreshing packaging, leading the visual direction of marketing campaigns, directing and editing product launch videos, and overseeing all aspects of email design.
Throughout these projects, I collaborated closely with the Marketing Director, Production Manager, and Art Team to ensure cohesive and impactful design outcomes.
Packaging
Marketing
Dec. 2019
2020
Aug. 2021
In-House
A cohesive and visually appealing redesign that effectively communicated the brand’s evolution to customers.
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images would stay true to the overall vision. Gift boxes were also designed to include sets of dishware and bibs.
In addition to refreshing existing product packaging, new products also needed similar packaging designed.
A cohesive and visually appealing redesign that effectively communicated the brand’s evolution to customers.
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images and design would stay true to the overall vision. I also designed gift boxes, which included sets of dishware and bibs.
In addition to refreshing existing product packaging, new products also needed similar packaging designed.
A cohesive and visually appealing redesign that effectively communicated the brand’s evolution to customers.
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images and design would stay true to the overall vision. I also designed gift boxes, which included sets of dishware and bibs.
In addition to refreshing existing product packaging, new products also needed similar packaging designed.
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible, facilitating informed purchasing decisions for customers.
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible, facilitating informed purchasing decisions for customers.
Born This Way Foundation
Tangerine and Pineapple
Mickey and Minnie Dishware
Ocean Collection
Jungle Collection
Toy Story Bibs
Camping Collection
Marketing Campaigns for product launches with assets that included: website banners, B2B and B2C emails, print materials, social media graphics, and launch videos. Brainstorming and conception began with a moodboard and an email draft that led the overall look of all other assets.
Once approved by the Art Director and Marketing team, I was given responsibility for continued overall campaign look and feel, B2C web banners, all emails, and videos.
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible, facilitating informed purchasing decisions for customers.
Marketing Campaigns for product launches with assets that included: website banners, B2B and B2C emails, print assets, social media graphics, and launch videos. Brainstorming and conception began with a moodboard and an email draft that led the overall look of all other assets.
Once approved by the Art Director and Marketing team, I was given responsibility for continued overall campaign look and feel, B2C web banners, all emails, and videos.
Born This Way Foundation
Tangerine and Pineapple
Mickey and Minnie Dishware
Ocean Collection
Jungle Collection
Toy Story Bibs
Camping Collection
Marketing Campaigns for product launches with assets that included: website banners, B2B and B2C emails, print assets, social media graphics, and launch videos. Brainstorming and conception began with a moodboard and an email draft that led the overall look of all other assets.
Once approved by the Art Director and Marketing team, sole responsibility was given for continued overall campaign look and feel, B2C web banners, all emails, and videos.
Born This Way Foundation
Tangerine and Pineapple
Mickey and Minnie Dishware
Ocean Collection
Jungle Collection
Toy Story Bibs
Camping Collection
